At Expo 2023 Doha—an international horticultural fair built around the theme “Green Desert, Better Environment”—Saudi Arabia arrived as both neighbor and visionary, turning Al Bidda Park into a stage for what the Kingdom is becoming.

The KSA Pavilion was conceived as a living oasis: a sculptural forest of vertical fins wrapping a lush interior, where planting, light, and immersive media moved together to tell one story—how a desert nation is re-engineering its relationship with nature.

Inside, visitors walked a curated journey through Saudi landscapes and sustainability ambitions, from regenerative agriculture to biodiversity protection, punctuated by bold digital experiences that made the message feel immediate, not abstract. The pavilion’s clarity of concept and execution didn’t go unnoticed; it earned multiple honors at the Expo, reinforcing the pavilion as a quiet statement of leadership in the region’s green future.